By Dave Faries

Coppola's 2010 Silver Label Pinot Noir


Fans of the movie “Sideways” know that Pinot Noir is a moody, unreasonable grape. It is thin skinned, despises all manner of weather and, finally, is quite willing to wither or rot if not treated with the greatest sensitivity by man and nature.

Meanwhile, fans of Hollywood will recall that director Francis Ford Coppola almost cracked during filming of his classic “Apocalypse Now.”

Perhaps, then, the temperamental grape and the equally intense filmmaker belong together.

Coppola recently revamped his winery’s marketing strategy, turning out several different lines from the same vari...

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